The following project is a continuation of the previous Baby Phat rebranding project. In addition to rebranding the brand, my group partner, Janay Cooper and I decided to expand the project into proposing a store design concept for Baby Phat. The project includes suggestions for potential locations, a store front mock-up, store layout mock-ups, and décor/aesthetic ideas for the store.
Contributions: Concept Aesthetic Board, Floor Plan Layouts, Design Interiors