This was a collaborative project that depicts the product development process of creating a new product category called the “Bath Bomb Carrier” for the cosmetic retailer Lush.
Contributor: Janay Cooper
Personal Contributions:
Company Research (core mission, brand history, brand positioning, size of business, distribution channel), Distribution Channels, Launch Concept, Product Competititive Review, Trend Research, Product Detail/ Product Concept, Target Customer Research, Launch Time, Time + Action Calendar, Design brief, Production + Logistics, Creative Brief, Potential Regulatory + IP Assurance plan, Quality Assurance, Control Plan, Marketing Claims, Integrated Marketing Plan